Hip-Hop is changing.
When once it was found in two camps – you were either a gangsta, a hustler where you were all about the bling, the colours on your bandana, and the hood you ‘rolled’ in. Your women were there for one thing, and if anyone stepped on your turf you would “cap their a##”
You were a fun loving creative type. You were about drinking, about smoking things that made you creative. You spoke of love as if it was something that you understood when the actions showed it was only skin deep.
But now Hip-hop is becoming a game changer. It’s the soap box of choice. It’s found everywhere… but is it any good and does it have a social conscience that is livable?
Coming out of the Humble Beast label is hip-hop artist Propaganda.
Propaganda has paved a way for himself with really organic sounding beats, creative hooks and a good ‘turn of phrase’.
The thing that stands out on a Propaganda album is that it’s all not strictly hip-hop. Some of the hardest hitting tracks are more technically ‘spoken word’ poems and it gives Propaganda the ability to really stretch his creative and clever lyrics… and it’s always challenging.
The album starts off with ‘You Mock Me’ – it’s typical Propaganda and a spoken word piece with layers of sounds and beats to give you a setting to place the words on. Propaganda is clever as he constructs the belief that he’s talking about someone, a father?… a girlfriend? … a child? … but this is a poem about ‘The Past’. Welcome to the 2nd album, this is going to be a musical mind trip.
The album really starts to take off when hip-hop artist Lecrae comes to the party on ‘Daywalker’.
‘Daywalker’ is a real foot tapper with Propaganda declaring that “this is what you get when you mix Tony Hawk and Ice Cube NWA and the Bones Brigade” – it’s a fun track that talks about the culture you are living in.
‘Bored of Education’ is a spoken word based piece that cleverly starts of with “Dear bored of education… so are we… so are we” as he explains why the brightest stars in the education system start to fall and fail because the system isn’t made to look after the kids that are considered ‘not normal’. He points out: “Nick Luvanno runs his own design firm. And he failed the exit exams twice. FAILED”
The most hard hitting track on the album has to be the track ‘I don’t see it’ which is a real mixture of the clever and intellectual spoken word and more traditional hip-hop.
It’s a track that starts to make you uncomfortable. Propaganda asks the questions such as “one day you will make it… but what is it?”
and “You’re looking for new mountains to climb when you haven’t even conquered the first one, you ain’t done, you’re just comfy”
You see that’s where hip-hop cuts deep… it goes straight to the heart… it catches you off guard… and Propaganda is the maestro. He draws you in with clever lyrics and gravitational spins of word play and rhythm before slapping you in the face with your own realization of who you are by forcing you to look in the mirror… but also motions to what you could be and, more importantly, who you were designed to be.
I love an album that challenges you and that’s what drew me to this album. It ticks all the boxes and with a mixture of spoken word and hip-hop it keeps you engaged, alert and vulnerable.
There are tracks like ‘Daywalker’ and ‘How Did We Get Here’ that distract and you forget that you don’t want to be challenged, you want to be entertained… and that’s the whole point isn’t it? We want to be inspired. We want to be challenged. We want to know who we are… and so for that we are thankful that Propaganda asks the hard questions and gets us to look at ourselves.
Sometimes being caught off guard is the best way to discover who you are.