2010 seems to be the year for all big acts of the Christian scene to rediscover, reinvent and redefine themselves… we have seen Toby Mac tip his hat to the 80’s with songs like ‘Hey Devil’, we’ve seen Newsboys reinvent themselves with new singer Michael Tait formerly of DCtalk, and Jars of Clay collaborative effort ‘The Shelter’ is due out in a couple of days….
And so we all turn our eyes to look at the new album by Third Day another of the Christian music scenes Heavy weights. The band has gone through it’s own changes and delivers an album as a foursome for the first time in a while (after original guitarist Brad Avery left to pursue other interests)… and it is clear from the outset that Third Day are here to ROCK.
When I first started listening to this album my mind flicked back to the first time I heard them way back in 1996 with their self titled album… it sounded like they had just started this new album where they left of their last album 14 years ago… and it was cool.
‘Lift Up your face’ is the perfect way to start and album… It has all the elements that make southern guitar rock so much fun to listen to… a rocking guitar… Mac Powells southern drawl… and a cool melody. In fact 3 out of the first 4 tracks have that, cool rockin’ tunes that demand for you to listen to them. The song ‘surrender’ could have easily fit on the ‘young guns movies soundtrack alongside Jon Bon Jovi‘s tracks, or on one of Mac Powell collaborative ‘Glory Revealed’ albums.
Where this album falls flat is that 6 of the 12 tracks sound like they’re just the same song or at the very least a variation of the same song, it’s a real disappointment as you walk out of the room, and walk back in thinking you’ve just missed half of a REALLY long track… only to find it’s a totally different song.
The Album doesn’t pick up it’s true pedigree again until it reaches ‘Gone’ with those smooth rockin’ melodies highlighted in full when you get to the chorus.
If Third Day build on how this album starts and how it ends and they strap the songs in the middle they will be at the start of a great new era of Christian southern rock… however they are also very close to being a band that tours with a greatest hits package.
Good thing they’re a great live act.
With the way you can purchase music these days bands like Third Day have to be careful not to hide average songs in the middle of an album – an old industry trick – because all it means is people will by single track rather than whole albums.